Marie-Julie

De Bruyne

Als doctoranda binnen het Center for Service Intelligence (Vakgroep Marketing, Innovatie en Organisatie - Faculteit Economie en Bedrijfskunde - Universiteit Gent) focus ik op het engagement van verschillende actoren (vb. consumenten, aanbieders) in de deeleconomie, als onderdeel van de circulaire economie.

Expertise:
- Deeleconomie
- Circulaire economie
- Duurzame consumptie

- Sufficiëntie
- Overconsumptie
- Rebound effecten

- De evolutie van producten naar diensten

Contact

Trefwoorden
Bedrijfseconomie
Marketing
Samenleving / Maatschappij
Consumenten
Milieu en natuur

Talenkennis

Moedertaal
Nederlands
Spreek je nog andere talen?
Engels

Achtergrond

Lidmaatschap
- Co-voorzitter alumnivereniging Quetelet Colleges, Universiteit Gent
- Lid Commissie Veiligheid en Duurzaamheid, Faculteit Economie en Bedrijfskunde, Universiteit Gent
- Lid Commissie Kwaliteitszorg Onderwijs, Faculteit Economie en Bedrijfskunde, Universiteit Gent

Studie(s) en diploma's

- Master of Science Handelsingenieur (Data Analytics), Universiteit Gent (2020)
- Honoursprogramma Think & Talk, Universiteit Gent (2019)
- Honoursprogramma Quetelet Colleges, Universiteit Gent (2018)
- Bachelor of Science Handelsingenieur, Universiteit Gent (2018)

Huidige functieomschrijving

Doctoranda, Universiteit Gent

Relevante Publicaties

- De Bruyne, M.-J. and Verleye, K. (2023), Realizing the economic and circular potential of sharing business models by engaging consumers, Journal of Service Management, Vol. 34 No. 3, pp. 493-519. https://doi.org/10.1108/JOSM-08-2021-0318
- De Bruyne, M.-J., Moens, E., & Vanhoucke, M. (2021). Project recovery: project failures and how to get rid of them. JOURNAL OF MODERN PROJECT MANAGEMENT, 9(1), 154–169.

Relevante onderzoeken

- De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. Proceedings of the 17th International Research Conference in Service Management. Presented at the 17th International Research Conference in Service Management, Porquerolles Island, France.
- De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. Frontiers in Service, Abstracts. Presented at the Frontiers in Service 2022, Wellesley, MA, USA.
- De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. Academy of Management Proceedings. Presented at the 82nd Annual Meeting of the Academy of Management, Seattle, USA. https://doi.org/10.5465/ambpp.2022.11517abstract
- De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. Proceedings of the 12th SERVSIG Conference. Presented at the 12th SERVSIG Conference, Glasgow, Scotland.
- De Bruyne, M.-J., Verleye, K., Slabbinck, H., & Crucke, S. (2022). Full throttle! Engaging ethnic minority and majority consumers in car sharing. In L. Michelini, A. Minà, & P. Alaimo Di Loro (Eds.), Proceedings of the 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation. Rome: LUMSA University.
- De Bruyne, M.-J., & Verleye, K. (2021). The impact of sharing business dimensions on consumer engagement: a conjoint analysis in the fashion industry. EMAC 2021 Annual Conference. Presented at the EMAC 2021 Annual Conference, Madrid, Spain.
- De Bruyne, M.-J., & Verleye, K. (2021). Engaging consumers in the circular transition by designing sharing businesses: a conjoint analysis. In F. Halila & M. Hoveskog (Eds.), Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad: Halmstad University Press.
- De Bruyne, M.-J., & Verleye, K. (2021). Engaging consumers in the circular transition by designing sharing businesses: a conjoint analysis. EURAM 2021 Annual Conference. Presented at the EURAM 2021 Annual Conference, Montreal, Canada.